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A sister event of the African-themed fashion show Tokyo Africa Collection.

​In addition to exhibitions and sales events (pop-ups), guest talk sessions and reception party will also be held.


Through attractive guests and contents, it is a new creative event that can be enjoyed by people who have no connection with Africa.


Our first event will have Djiboutian designer EMEL, who will visit Japan to participate in the Tokyo Collection (Rakuten Fashion Week Tokyo), His Excellency Ahmed Araita Ali, former Ambassador of the Republic of Djibouti to Japan, and fashion model Sonia Yamamoto, who is also active as a North African wine and food importer as talk guest. Each of their brands will be exhibited and sold at the event.

The talk session will be followed by a reception party where participants, including guests, can mingle with each other.

During the event, Tunisian and other North African wines and soft drinks will be available for purchase from a glass.

Please enjoy an precious evening with a drink in hand.

Date & Time: 17:00-20:00, 3rd September 2023
Venue: Le Cotage Building 201 (C LOUNGE), 3-27-22 Jingumae, Shibuya-ku, Tokyo
Host: Stagebank, Inc.
Cooperation: N.creative Inc.

Admission: Free 

Language: Japanese (English interpretation will be available)
Food & Beverage: Alcoholic and soft drinks available for purchase


17:00-20:00 Collection exhibition and brand sales

Pop-up of exhibiting brands. North African wines and other beverages will be available for purchase from a glass.


18:00-18:45 Talk Session

Talk show by exhibiting brands and guests

Moderator: Leo Sugo (CEO, Stagebank)


Opening Remarks: H.E. Ahmed Araita Ali, Former Djibouti Ambassador to Japan

1) ALSA SAMA / Guest: EMEL


3) M&P / Guest: Sonia Yamamoto

4) Djibouti Tokyo Week Project / Guest: EMEL


18:45-20:00 Reception

Enjoy North African wines and other beverages, visit sales booths, and mingle with other participants.


EMEL Prof001P.jpg



Djiboutian-Eritrean fashion designer, owning her fashion brand, ALSA SAMA (ALCA). With a long history of residence in Japan, her first solo exhibition in Ginza was attended by Her Imperial Highness Princess Kiko of Takamado. After participating twice in shows produced by Tokyo Africa Collection, she has also showcased her work at Vancouver Fashion Week and Paris Fashion Week. Currently based in Lyon, France, she is scheduled to participate in Rakuten Fashion Week Tokyo at the end of August 2023.

Sonia Prof001P.jpg


Sonia Yamamoto

Model and also active as Mediterranean wine and food importer. Born to a Tunisian father and a Japanese mother, she began her modeling career at the age of 14. She has also joined M&P as board member, a trading company specializing in wines and foods from seven Mediterranean countries (Tunisia, Morocco, Lebanon, Croatia, Egypt, Algeria, and Bosnia) , playing a role as PR director. 

Ahmed Araita Ali.jpg

Former Djibouti Ambassador to Japan

H.E. Ahmed Araïta Ali

Former Ambassador of Republic of Djibouti to Japan who spent about 13 years in Japan from 2008 to 2021 as Ambassador. In recognition of his contribution to bilateral relations between both countries, he was awarded the Order of the Rising Sun, Gold and Silver Star by His Imperial Majesty Emperor of Japan.


He is now a member of the African Review Panel of Eminent Persons as representative of East Africa. He is also co-founder and president of the Araï Consultancy.


CEO, Stagebank (Moderator)

Leo Sugo

CEO of Stagebank, Inc. He started his career at P&G, a leading American consumer goods manufacturer, where he thrived as a Brand Manager and Director in Japan and Singapore. He also launched the Tokyo Africa Collection, a fashion show focused on Africa, and has served as its representative ever since. He has invited designers from various African countries to Japan and leveraged Japanese models and influencers to promote the charms of Africa to younger generations. 


Attractive products from various parts of Africa will be exhibited and sold




Ethical fashion brand by EMEL, a Djiboutian designer based in France, that offers eco-responsible clothing that reduces our environmental impact. 

The brand will participate in Rakuten Fashion Week Tokyo  2024 S/S. 


North Africa (Mediterranean)


A trading company that deals with wines and foods from seven countries around the Mediterranean (Tunisia, Morocco, Lebanon, Croatia, Egypt, Algeria, Bosnia).

The company also has its own brand, "MESSELMANI" which offers products like couscous sauce.


Ghana & Madagascar (Japan)


A dermatologist-supervised underwear mist (spray) brand, using essential oils from Madagascar and shea butter from Ghana.

The product is designed for people who struggle with odor or itching in intimate area of the body. A part of the sales will be donated to NGOs working on women's empowerment in Africa.

Event Report

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